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Improving Lives
 
Improving Lives15m Pinoys live on $1/day
 
            
            
            
 
The Philippines is a country with extreme and widespread hardship and poverty and amba nature started up in 2003 to contribute towards lessening poverty and improving lives in The Philippines by providing producer groups with access to the UK market.
 
We specialise in sourcing quality fair trade products. As well as selling from our online shop we also supply to high street and internet shops.

 
Our Story
 
When our journey began we can't be sure but we believe it was predestined. This is our story…
 
1996 on the North coast of Panay in the Philippines…
Iris was working as a company nurse and all round helper at a sea resort hotel and met a Swedish family on holiday there. She got on so well with the children that she was offered a position as an au pair to the family to take care and look after the children in Brussels, where they lived. Iris was earning 3000 Philippine Pesos a month, or just under a Php100 (£1 or $2) a day. Her friends still work there. (In reference to the article below ‘15m Pinoys live on $1/day’ from the Philippine Daily Inquirer Tuesday, 17 April 2007).
 
Two years later in Brussels…
I worked in IT and had secured a contract in Brussels starting in September 1998. A few weeks later I met Amelia and Sarah in the café across the road from the apartment I was living in. Nothing strange about that you might say, but I only I nipped in there for a nightcap as I couldn’t get to sleep. It was late, about 1.15 in the morning if I recall rightly, and the place was almost empty except them sitting at a table. We got talking and exchanged details at the end of the night and I have remained close friends with Amelia ever since. It turned out that they had never been there before either. Iris had arrived in Brussels the month before me and Amelia met her at a bus stop and made friends with her two weeks after meeting me. Amelia is like that, she makes friends easily, and she introduced me to Iris at the beginning of the New Year.
 
Fast Forward 2002, the Philippines…
At the end of her employ Iris returned to the Philippines, and I followed six months later and went there for a holiday for six weeks in August 2002. Whilst travelling around taking our holiday snaps we stumbled across some very beautiful and unusual gift items on a number of occasions, which got me thinking about the possibilities of starting a business, and one enquiry led to another and another, and then we found a few producers along the way, but it was hard going and progress was slow and difficult. We had visited one gift shop which had an array of products and spoke with the manager Jessie, but nothing came of it and we went away none the better or wiser. But, in desperation, we decided to go back the following day and just ask him if he could put us in the right direction. It turned out it he was the manager of the Producers Association and it was their job was to introduce buyers to producers. How we didn’t find this out before when we spoke with him we’ll never know but thank goodness we decided to go back. He set up meetings with the producers whose products we were interested in, and eight months, and three visa renewals later we had managed to source and visit over twenty producers, and discovered a micro cottage industry full of skilful and talented producer groups and artisans, and an impressive selection of handcrafted products.
 
As lovely as the products were, we wanted to make sure that the people who made them were treated fairly, so when we visit producers we ask permission to overlook and check the working conditions and environment of the manufacturing and main working areas. We observe how the raw materials are worked and crafted into the final product, and take photographs of premises and workers, which allows us to personally verify and satisfy ourselves of the fair and ethical treatment of craft workers, and that no child labour exists. We obtain producer profiles and histories to determine sustainability. We did this for personal peace of mind but it turned out to stand us in good stead for fair trade recognition in the future. In the case of organisations, that reach out to rural areas and the cottage industry, it wasn’t possible to visit at this level and we only visited main premises.
 
The producer groups we met exist to provide work and help the disadvantaged and poor, including not for profit and voluntary cooperatives, foundations and ngos, and livelihood communities and community based enterprises and families, so we needn’t have been overly concerned.
 
                              Sister Cynthia cm. manages
                         the socio-economic and pastoral program of CMBC.
 
It was still a big decision, I’d spent 20 years working around England and Europe in the relative comfort of the IT industry earning good rates of pay working a sane forty hours per week, where the people, work and scenery varied with each position, and I knew little about importing and running a business. But after travelling around for so long and making friends along the way I had fallen in love with the Philippines and the people. They are deserving people and the decision was made and we committed to working with these producers, and the seeds for amba nature were sown, to bring quality products to the U.K. market and improve the lives of these producers and artisans.
 
April 2003…
Returning to the UK I spent six months learning about importing and started amba nature, working from home, and I managed to find a little warehouse with an office just off the main road in Southchurch, and we placed our first orders. It had no windows to speak of, just a small one hidden near the back, and the front doors had frosted glass, and was far from ideal, but we just couldn’t afford the eye-watering rents on the main road.
 
It was mid November by the time we moved in. The place needed a coat of paint and the orders were in transit, and we had a week to get things ready before they were due to be delivered. The orders arrived and I set up the shop and opened at the beginning of December. We did some advertising and had a press release in the local paper and managed to get some custom during the first months but twenty yards off the main road is a long way in terms of passing trade and sales were relatively slow.
 
August 2004…
I didn’t see Iris again until I went back to the Philippines in August 2004, when we married in Iloilo City. We spent the remaining three weeks visiting our producers, and while we managed to see her friends for one day at the sea resort hotel where she had worked, we never had the time to take in a honeymoon, which was shame for Iris but at least she arrived in England on Christmas Eve, and our unwavering commitment to our producers has remained.
 
Soon after I got back from the Philippines a customer came into the shop and told me about a shop that a friend of hers was going to occupy, but she had become unwell and was looking for someone to take on the lease. I followed the lead up and moved to our shop in Leigh On Sea in November, just before Iris arrived. It’s still off the main Broadway and I had to spruce things up again but the frontage is all glass, top to bottom wall to wall, and faces South, so now we get the sun all day, which makes it really nice to work in, and it showcased our products perfectly and we had a really good month of trading in the final run-up to Christmas.
 
Our recent good fortune continued and we were recognised and approved as a fair trade supplier to the British Association for Fair Trade Shops (BAFTS) and the year finished on a high.
 
 
  
Our Values and Ethics
 
As a Fair Trade importer we adhere to the principles laid down in the FINE CRITERIA, which can be found on BAFTS website www.bafts.org.uk
 
As a Fair Trade importer we offer our range of gifts from the Philippines to BAFTS, which is a network of independent shops in the UK.
 
BAFTS is part of a wider network of over 3,000 Fair Trade Shops in Europe, called NEWS! who are in the process of integrating into IFAT Europe.
 
As BAFTS is a network of shops under the umbrella organisation of IFAT - the World Fair Trade Organization, we, as an importer, abide by the 10 standards set down by IFAT, which can be found by visiting www.ifat.org.
 
amba nature are pleased to be part of a global organisation looking to increase market share for marginalised producers.
 
The direct trading relationship that amba nature has with producers in the Philippines ensures the consumer "knows" that their purchase is making a difference to the lives of artisans that amba nature trades with.
 
We have built close and personal relationships with our producers and are committed and dedicated to trading fairly and working together in this challenge.
 
And, it is not our intention to make substantial profits, but we do need to make one to stay in business and continue our work, and whatever good fortune comes our way, we want to give it meaning and transform it into something of value.
 

So, we have committed to return 10% of pre-tax profits back to our producers, and while this may not be much start with, it does at least guarantee that our producers receive above and beyond the price we buy at and ensure that they receive a fair deal from us, and the more we grow the more we can return to help them to develop into stronger businesses.

 
If you would like to find out more about the producer groups we work with and support, and how some of the products are made and the natural raw material sources they are created from please see our philippine secret page in the information box on the left.
 
 
Our Story continued…
 
2005…

The shop was a breath of fresh air and a great improvement on the warehouse, and trade was very good, but there just wasn’t the room for a shop display and for the products we had to move from the back office in preparation for wholesale orders. For a small and new business it was big decision, but in spite of the promising sales and potential we decided to close the shop to concentrate on wholesaling. We managed to build up the business slowly but as we were to find out over the coming months, fair trade was developing quickly and customer trends and fashions were changing.
 
2007…
In order to make greater impact we realised we would need to start an online shop, and we could still operate on a wholesale basis, and so we applied to become a member of BAFTS.
 
Then, in April 2007 we went to the Philippines to visit our producers and to source new producer groups and products, and in a project that was funded by the European Union we were invited by the Advocate of Philippine Fair Trade Inc. (APFTI), our private sector host, to attend the Manila FAME (Furniture Apparel Manufacturers Exchange) International Trade Show and the Aklan Pina and Fiber Festival, where we met some of our producers and some new ones at the Fair Trade Zone.
 
                Tribal weaving demonstration
                                                 
                                                                                          Exhibitors, buyers and Cordaid
                                                                            at the FAME fair trade dinner hosted by APFTI.
 
The Department of Trade and Industry in Aklan, the government host for the event, also assisted us and our sincere thanks to them and APFTI for being such great hosts and for facilitating our attendance to the shows and our visits to the producers in Aklan, and making our journeys easier and smoother and saving us valuable time, not to forget the fun and enjoyment we had along the way, we truly appreciate all they did for us.
 
                                                   With APFTI, DTI and other buyers. 
 
                        Aklan Pina and Fiber Festival 2007
 
                                    
                                    Demonstration - the layers of the pina leaf are split and scraped to
                                   remove the flesh and then the single pina fibres are hand extracted.
 
We formed a partnership with APFTI, which was borne out of this project. APFTI is a non-government organisation and a member of IFAT – the World Fair Trade Organization. They support and uphold producers, workers and communities struggling their way out of underdevelopment, through trade, business, cooperatives, income-generation projects, entrepreneurship and other socio-economic community-based initiatives, and seek to end poverty through Fair Trade in the Philippines, and one of their roles is to facilitate a fair trade partnership between us and producer groups.
 
                                                     Arnel, Charise, Rommel and Reggie of APFTI 
 
Soon after we returned we received confirmation from BAFTS our application to become a BAFTS member had been successful.
 
2008…
Our online shop was launched in September, and we have added some really gorgeous fair trade jewellery collections and a selection of fun and useful recycled juice bags to our ranges, and six more producers now benefit from our support.

So, here we are, and though we can't be sure when our journey began, we know we have a long way to go and there is much still to do, as the report below will testify.
 
Caring for the environment is inextricably linked to fair trade and it is essential to our business and our fair trade policy. We are giving our customers the chance to offset part of the carbon emissions created from their delivery by buying a Jatropha tree. A tree costs £2 but we have given you the choice of paying 50p, £1 or £2. You can add the desired amount to your basket from the jatropha tree product category on the left or the Trees4Good logo on the right, and you can of course buy more than one tree. This is optional but we think it’s a fantastic way to give something back to the planet and the environment at little cost.
 
We are working closely with Carbon Clear Solutions (who recently introduced us to the Trees4Good programme) to identify other areas of our operations where we can reduce our environmental impact.
 
 
 
Discover a New Way of Sharing Life
 
We love what we do and we have a deep-rooted belief in what we are doing, and our incentive is to make a greater impact by making friends with people who care about what we do.
 
Buy our quality fair trade products and give our producers and artisans the chance of a better quality of life.
 
As well as selling from our online shop we’re looking to reach other similarly motivated retail outlets, churches and schools and individuals, with a view to converting them into being long-term buyers of fair trade products.
 
If you would like to stock our products we also offer trade terms to high street and internet retail outlets. For details about our retailer trade accounts please see our how to buy fair trade page.
 
Help the planet and the environment by offsetting part of the carbon emissions created from your delivery and contribute towards a tree being planted for £2 with Trees4Good.
 
Help children and animals, and to feed the hungry and support the environment, just by clicking on the American ‘click and donate’ sites at the foot of our links page. You can click as many times as you want and there is no cost to you, so why not bookmark the site and take two minutes to click on each one and make it a part of your daily routine.
 
Your comments and suggestions and feedback are most welcome, and for enquiries concerning our website, products and services and fair trade please contact us at info@ambanature.co.uk.
 
 
Together we can make an impact and a difference.
 
 
 
Improving Lives
 
If you have a few minutes please read on. The report emphasises and reinforces the need for fair trade and highlights the enormous challenge we face to help to reduce poverty. (RP is Republic of the Philippines)
 
The article is from the Philippine Daily Inquirer Tuesday, 17 April 2007
 
 
15m Pinoys live on $1/day
 
World Bank: 19% of RP population in 2000 very poor
 
By Doris C. Dumlao
 
WASHINGTON – AT LEAST 14.8 million Filipinos try to survive on less than $1 a day, accounting for 1.5 percent of the people in the world currently trapped in extreme poverty, according to latest World Bank estimates.
   But some 43 million in the Philippines, based on the country’s population in 2000, live on $2 a day, the less extreme international measure of poverty.
   Data from the World Development Indicators (WDI) 2007 showed that global poverty rates continued to fall in the first four years of the 21st century, with the proportion of people living on less than $1 a day falling below the 1 billion mark.
   Two-dollar-a-day poverty rates were falling too, but an estimated 2.6 billion people, almost half the population of the developing world were still living below that level in 2004.
   The WDI indicator 2007, a publication, was launched here on Sunday on the sidelines of the joint International Monetary Fund-World Bank spring meetings.
   People living on less than $1 a day fell to 18.4 percent as a share of the total population in 2004, leaving an estimated 985 million people in extreme poverty.
   By comparison, the total number of the worlds extremely poor was 1.25 billion in 1990.
   Between 1990 and 2004, dollar-a-day poverty fell by more than 260 million, according to the World Bank.
   Filipinos living on the $1-a-day international poverty line accounted for 19 percent of the Philippine population of 76.5 million as of May 2000. (The country’s population today is about 88 million).
   Poverty measures, based on an international poverty line, attempt to hold the real value of poverty constant across countries, as done when making comparisons over time.
   The commonly used $1-a-day standard, measured in 1985 international prices and adjusted to local currency, is typical of the poverty lines in low-income countries.
 
Growth, China factor cut poverty
   The World Development Indicators 2007 pointed out that an average 3.9 percent annual growth in per capita gross domestic product since 2000 among developing countries helped cut poverty rates.
   Another key reason for the decline in dollar-a-day poverty was China’s massive poverty reduction between 1990 and 2004 that trimmed East Asia’s extreme poverty rate to 9 percent in 2004.
   In the rest of the developing world, good economic performance and a lower poverty incidence offset a rise in the sheer number of poor people.
   In Sub-Saharan Africa, 298 million people were living in extreme poverty in 2004, practically the same as that in 1999. But the number of poor people had increased continuously in the previous two decades.
 
Inequality worsened despite growth
   The report found that, in the past decade, economic growth did not automatically lead to poverty reduction.
   In some countries and regions, inequality worsened because poor people did not reap the fruits of economic expansion. A lack of job opportunities, limited education or poor health aggravated the situation.
   “Growth is essential to reducing poverty, but it isn’t the only factor. The WDI [goes] beyond growth and poverty rates to ask how income is distributed, whether health care and education are improving, and to assess the business environment. These factors all affect the quality of people’s lives”, said Francois Bourguignon, World Bank chief economist and senior vice president for development economics.
   The WDI estimated that the share of the poorest quintile in the Philippines national consumption or income was only 5.4 percent.
   A quintile refers to any of five equal groups into which a population can be divided according to the distribution of values of a particular variable like poverty.
 
Other indicators for RP
   Other development indicators for the Philippines were:
  • Malnutrition under age 5 averaged about 28 percent from 2000 to 2005, only modestly slowing from 30 percent in 1990-1995
  • Elementary school completion rate increased to 97 percent as of 2005 from 86 percent in 1991.
  • Ratio of female to male enrolments in elementary and high school was 106 in 2005 compared with 104 in 1991.
  • Mortality rate of children below age 5 per 1,000 births fell to 33 in 2005 from 63 in 1990.
Detailed Picture
   Through data, WDI 2007 provides a detailed picture of the world.
   It includes, for example, information on health expenditures, on transport and other infrastructure services, on the quality of public sector management, on internet access, on access to improved water resources, and on carbon dioxide emissions.
   The World Bank has used performance assessments of governments as a basis for allocating funds on easy terms since mid-1970s.
   In the annual Country Policy and Institutional Assessments, or CPIA, bank staff evaluated country policies and institutions covering four main clusters – economic management, structural policies, policies for social inclusion and equity, and public sector management and institutions.
   WDI 2007 listed the most recent CPIA data for the 76 countries eligible to receive grants or credits from the International Development Association (IDA), the World Bank’s funding arm for the poorest countries.
   CPIA indicators measure the extent to which a country’s policy and institutional framework supports sustainable growth and poverty reduction and consequently, the effective use of development assistance.
   The 11th edition of the WDI looked at countries that have done unusually well over the past decade. It found strong performers in all regions, with notably fast growth per GDP per capita among many states of Eastern Europe and the former Soviet Union.
 
Worrying
   But it also found that the countries with highest rates of under-mortality a decade ago had, on average, made the slowest reduction in mortality.
   “These results are worrying”, said Alan Gelb, World Bank director of development policy. “The fact that under-5 mortality is 15 times higher in low income countries than in wealthy ones is a stark example of how far we still need to go”.
   The World Bank acknowledged that international comparisons of poverty estimates both conceptual and practical problems as countries have different definitions of poverty.
   Local poverty lines tend to have higher purchasing power in rich countries, where more generous standards were used, than in poor countries.
   Citing national benchmarks in the Philippines as of survey year 1997, for instance, the World Bank report said the percentage of the population below the poverty line was 36.8 percent.
   Rural areas had a higher poverty rate of 50.7 percent compared with 21.5 percent in urban areas.
 
 
[amba nature] We'll just leave you with your own thoughts. Thanks for reading this page and finding out about us and what we do, and we hope we’ve given you enough reasons and choices to encourage you to help the less fortunate and needy and the planet in some way.
 
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Members of the British Association for Fair Trade Shops, and recognised fair trade supplier to BAFTS since 2004.




IFAT - the World Fair Trade Organization. For more information look at www.ifat.org

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