Puma Launches Line of Apparel Using Fair Trade Cotton

Puma recently announced a line of apparel, including woven shirts, cargo shorts and pants, and graphic tees, with more than 80% of the apparel styles derived from certified Fairtrade cotton. The Wildnerness line is primarily sourced and manufactured in Kenya in collaboration with Wildlife Works. With the support of Fairtrade International, Puma aims to manufacture the entirety of its Wilderness apparel using fair-trade cotton by 2013.

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