“Fair Tuesday” Initiative Launched

Fair Tuesday (hashtag #FairTuesday) is a Fair Trade initiative created in response to Black Friday and Cyber Monday. The goal of #FairTuesday is to inspire conscious consumerism and show how an everyday purchase can change lives in a whole community. Fair Tuesday is featuring Fair Trade and eco-friendly brands, and is inviting other businesses to take a step towards sustainability.

The initiative is asking individuals, businesses and nonprofits to join the #FairTuesday movement in two simple ways: by buying one Fair Trade item on Tuesday, November 27th, and by helping spread the word about the movement on social media using hashtag #FairTuesday.

More at Fair Tuesday