New Book Examines Direction, Messages & Tensions in Fair Trade

“Fair Trade, Sustainability and Social Change”, by Ian Hudson, Mark Hudson and Mara Fridell, should be required reading for anyone interested in the strategic direction, challenges and opportunities of Fair Trade and its social movement. Only once every 5-10 years does such a thoughtful book come out about the big picture and major issues in Fair Trade. Although a bit academic at times for the lay reader, the authors present in accessible style critical topics like the pros & cons of various ways actors message about Fair Trade, how Fair Trade compares to other sustainability certifications, and tensions arising as Fair Trade engages large corporations.

More at FTRN review of “Fair Trade, Sustainability and Social Change”