We are excited to announce that Visionary Soap Company has been confirmed as a Fair Trade Supporting Partner of Sport Relief 2012! Sport Relief has grown into one of the UK’s biggest and most successful fundraising events and receives incredible support from the great British public. Last time round, in 2010, nearly half a million people took part in the action – including hundreds of thousands of men, women and children who completed the Sainsbury’s Sport Relief Mile at hundreds of events up and down the country. Plus 9.4m people tuned in to watch the big night of Sport Relief TV and witnessed the hilarious Smithy take on the Sports Personality of the Year Awards!
All in all, the nation came together to raise a record-breaking £44m and helped to change lives at home in the UK and across the world’s poorest countries. Paving the way, and inspiring everyone to support Sport Relief, has been a host of dedicated high-profile celebrities who’ve well and truly gone the distance over the years. Over the past decade, a staggering £124m has been raised through Sport Relief and a lot of lives have been transformed as a result. We have donated products for such celebrity personalities taking part over the years and we are very pleased to have been invited to be a Supporting Partner of the campaign for 2012. So it looks like we will be producing even more soap and donating a percentage for every bar sold to the campaign! That bodes very well for our Fairtrade producers groups as well as our manufacturing collaboration with Hastings Trust!